I have over $80K delivered on Upwork. I have never had a client not answer my proposal. How do I ensure that I always get a reply from a client when I send in a cover letter?
There are a few factors, but the one thing which ensures that I will always get a reply, is what I call “Expert Guarantee”. In short it means that I prove beyond any doubt, in a short cover letter that I am an expert in what the client wants done.
I would like to share how I do it, hoping that it will help someone who is trying to land a job in Upwork right now. It would mean the world to me if I can help you get the job you want, so here goes.
For this to work, it does not matter if you are just starting out or are a seasoned freelancer. Expert Guarantee is established through “previous work reference which has social proof”. What it means is that you have to find THE community which has the most authority / most well known in your niche. And you have to create a product in that niche and give it away for free or sell there.
Let’s be more specific. I do freelance work mostly in a software called xenForo and also with wordpress. Clients I typically work for need development with the xenForo software or wordpress. So here is what I have done. I created several plugins on the official xenForo site, only one of which I am selling, rest are free.
You can see them here: XenForo Resources By SadikB
So now when I am writing a proposal for a client, after the initial introduction, I jump straight to these references. And then I do something clever, which is what guarantees that the client looks up and notices me. I find a similarity between what the client wants done and MY plugins and I go on to give technical details on how I created this plugin which has the similarity.
This works irrespective of what skill / niche you are freelancing for. You could be a developer like me, or a designer or a copywriter, author etc. There is always an authority site in every niche. Typically creating a product in any niche in the community will take you less than a month. For some, you could do in a day. Giving it out for free means that it will be used by at least some people, you will get feedback.
It is important to understand here that the reference for your Expert Guarantee has to be a product. When I say “product” I mean it is tangible. So for example for freelance authors, an eBook is a product, whereas if you just write articles on Quora that doesn’t work. So an author can create a PDF eBook and publish it on any one of the eBook sites and use that reference. Or if you are an author a far better idea is to publish a kindle ebook on Amazon. It’s far easier than people think and will instantly give you credibility far greater than your competition.
Similarly for every other niche, whatever you are freelancing in, my advice to you is, Create a Product, share it or sell it, then use it’s reference in your proposals as your “Expert Guarantee” and you will be better than 99% of the other people who have bid on the Job you want.
All the Best!
P.S. If you haven’t already done so, subscribe below to my mailing list and download my winning Upwork proposal for a project worth $5000. It demonstrates exactly what I am talking about above.